69,000 tourists visited the Tourist Information Centre in Reykjavik (UMFR) on A\u00f0alstr\u00e6ti in July, the highest number in a single month since its establishment in 1987. The highest number of visitors in one day was on 30 July, with 2,700 people. The biggest increase was in January, when 661 more tourists visited the centre than in the same month last year.<\/p>\n
The Tourist Information Centre is the place in Reykjav\u00edk where most foreign tourists make a stop and many subsequently decide how best to spend their visit to Iceland. Tourists receive impartial information there about travel opportunities, culture, leisure activities and services nationwide. The UMFR also plays an important role when it comes to tourist safety, ensuring that the latest information is always available to tourists. The Centre has had a successful partnership with Safe Travel, which is run by Landsbj\u00f6rg.<\/p>\n
The Tourist Information Centre plays a major role in the collaboration between municipalities in the capital region under the banner of Reykjavik loves. The aim of the collaboration is to introduce new areas to tourists and reduce pressure on sensitive locations in the city. By spreading visitors out, the region's leisure activities and services are utilised as a whole. The role of the UMFR is also to make it easier for tourism stakeholders to promote their products and services to tourists. The Centre has been in partnership with Iceland Travel Assistance \u2013 ITA since 2005 for the booking and sale of tours and activities. The Visitor Information Centre is run by the Capital Region Tourist Board with funding from the City of Reykjav\u00edk and the Icelandic Tourist Board, and employs 30 people. The UMFR is open every day of the year from 8 am to 8 pm, except for Christmas Day. The UMFR has been located at A\u00f0alstr\u00e6ti 2 since 2003, but this autumn its operations will move to Reykjav\u00edk City Hall.<\/p>\n
The Capital Region Authority handles projects related to general tourism in Reykjav\u00edk, the operation of the Tourist Information Centre (UMFR), and the marketing of the capital region under the brand name Reykjav\u00edk loves. It also runs one of the country's largest travel websites, visitreykjavik.is, where information on activities and services in the city can be found. Reykjav\u00edkurborg is also responsible for the planning and execution of various key events on behalf of the City of Reykjav\u00edk, such as the Winter Lights Festival, Culture Night, the Children's Culture Festival, the lighting of the Peace Tower, and December in Reykjav\u00edk.<\/p>","protected":false},"excerpt":{"rendered":"
69.000 fer\u00f0amenn s\u00f3ttu s\u00e9r \u00fej\u00f3nustu \u00ed Uppl\u00fdsingami\u00f0st\u00f6\u00f0 fer\u00f0amanna \u00ed Reykjav\u00edk (UMFR) \u00ed A\u00f0alstr\u00e6ti \u00ed j\u00fal\u00ed og hafa ekki veri\u00f0 fleiri \u00ed einum m\u00e1nu\u00f0i fr\u00e1 stofnun \u00e1ri\u00f0 1987. Flestir komu \u00feann 30. j\u00fal\u00ed e\u00f0a 2.700 manns. Mest var\u00f0 aukningin \u00ed jan\u00faar \u00feegar 66% fleiri fer\u00f0amenn komu \u00ed mi\u00f0st\u00f6\u00f0ina en \u00ed sama m\u00e1nu\u00f0i \u00e1 s\u00ed\u00f0asta \u00e1ri. Uppl\u00fdsingami\u00f0st\u00f6\u00f0 […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_breakdance_hide_in_design_set":false,"_breakdance_tags":"","wds_primary_category":0,"footnotes":""},"categories":[12],"tags":[],"class_list":["post-13093","post","type-post","status-publish","format-standard","hentry","category-frettir"],"acf":[],"_links":{"self":[{"href":"https:\/\/hafnarfjordur.is\/en\/wp-json\/wp\/v2\/posts\/13093","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hafnarfjordur.is\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hafnarfjordur.is\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hafnarfjordur.is\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hafnarfjordur.is\/en\/wp-json\/wp\/v2\/comments?post=13093"}],"version-history":[{"count":0,"href":"https:\/\/hafnarfjordur.is\/en\/wp-json\/wp\/v2\/posts\/13093\/revisions"}],"wp:attachment":[{"href":"https:\/\/hafnarfjordur.is\/en\/wp-json\/wp\/v2\/media?parent=13093"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hafnarfjordur.is\/en\/wp-json\/wp\/v2\/categories?post=13093"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hafnarfjordur.is\/en\/wp-json\/wp\/v2\/tags?post=13093"}],"curies":[{"name":"WordPress","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}