Conference on the tourism industry in Hafnarfjörður
The City of Hafnarfjörður and the Marketing Office of Hafnarfjörður are organising a conference on the current situation and opportunities in the tourism industry in Hafnarfjörður on Saturday, 14th October, at Hafnarborg. The conference has been titled „Hafnarfjörður's Strategy and Position in Tourism“. The conference will serve as the launch for work on formulating a branding strategy for Hafnarfjörður.
Hafnarfjörður Municipality
and the Marketing Agency of Hafnarfjörður are organising a conference on the situation and opportunities in
the travel service in Hafnarfjörður on Saturday, 14th October next in
Hafnarborg. The conference has been titled „Policy and Status'
“Hafnarfjörður in Tourism". The conference will serve as the start of the work on shaping a strategy.
for Hafnarfjörður. The conference begins at 10:00 and lasts until
12:30
Among them
Sandra Brá Jóhannsdóttir will be delivering the keynote addresses at the conference.
Mayor of Skaftárhreppur, Þuríður Halldóra Aradóttir, Managing Director
Visit Reykjanes and Haraldur Daði Ragnarsson, co-owner of Manhattan Marketing and
An associate lecturer at the University of Bifröst will present work and findings.
„Market analysis and strategic marketing for the Southland destination“
which Manhattan won for the Marketing Office of Southland in 2016. Then Dr.
Friðrik Larsen, a lecturer at the University of Iceland, speaks about destination branding strategies.
and Helgi S. Gunnarsson, CEO of Regin, talks about the company's plans in
Hotel development on Strandgatan.
To be continued
There will be a panel discussion and among those taking part on the panel are
Svanhildur Konráðsdóttir, CEO of Harpa and former Director of Culture and
Tourism at the City of Reykjavík, Ásbjörn Björgvinsson, Marketing and Sales Manager, LAVA
Volcanic Centres and former managing director of the Northland Marketing Bureau, Páll
Eyjólfsson, Managing Director of Bæjarbíó; Hrönn Greipsdóttir, Managing Director of Eldey Investment Company in tourism; and Pétur Óskarsson, Managing Director of Viator and a board member of the Marketing Office of Hafnarfjörður.
Chairperson
will Thor Bæring Ólafsson become a part-owner of Gaman Ferða and a board member in
The Marketing Office of Hafnarfjörður. The conference is open to all, both professionals and residents with an interest in the subject. Coffee and light refreshments will be served.