Another record year for web traffic

Analysis of website traffic is an important tool in the city's service. With this information, we gain insights into the content that requires our greatest focus, and also identify material that can be removed from the website. This information is available to everyone on A live dashboard can be accessed on this website. .

In addition to the live dashboard, we compile a report on traffic each year, and the report for 2021 has now been published. The report is produced by the company Web Analytics.

It contains much interesting information, but the main points are:

• The website was visited 512,000 times during the year.
• The increase in traffic was 5% year-on-year, but 2020 was a record year for traffic.
• June 2021 was the biggest month in the history of the web
• Visitors are increasingly coming from Google and other search engines.
• Meeting minutes are by far the most sought-after content, followed by the Map Website.
• Fewer people visited My Pages and the careers website compared to 2020.
• The English website received over 10,000 visits in the year and has established itself.
• News reading decreased from 2020, which was an absolute record year for news reading.
• The most-read news story was about Covid-19 rapid tests.
• There was a 73% increase in the incidents under review, and the 17th of June celebrations were by far the most prominent.
• There was a 20% increase in the use of the suggestion portal, while general enquiries decreased by 12% year-on-year.
• Over 50% traffic comes in with smartphones

This and much more interesting information can be read from the report on web traffic for the year 2021 .