Size doesn't matter

The Marketing Office of Hafnarfjörður is organising the marketing conference. Size doesn't matter with distinguished and experienced lecturers, each in their respective field, at the Bæjarbíó on 13 November.

The aim is to demonstrate that all businesses can achieve success in marketing, regardless of size and financial strength. The price is 19,900 króna.

At the conference, you will learn how to:

• Maximise marketing budget by focusing on effective, cost-efficient methods.
• Utilise the power of digital technology to reach the target audience more effectively.
• Build strong business relationships that foster loyalty and better connections with customers.
• Utilising artificial intelligence in marketing activities and content creation to achieve maximum success.

Does size matter for marketing success?

In today's highly competitive environment, where customer touchpoints are becoming ever more numerous, many wonder whether a company's size matters when it comes to achieving success in marketing and competing in the marketplace.

The conference will focus on how bigger is not necessarily always better, demonstrating that all businesses can achieve success in their marketing with the right marketing strategies.

Small and medium-sized enterprises have certain advantages that larger companies often lack, such as flexibility, the ability to respond quickly to changing market conditions and close relationships with customers.

By utilising these strengths, it is possible to build powerful marketing campaigns that deliver results for any business, regardless of its size or financial strength.

Experienced speakers share their stories and give guests ideas, tools and resources to achieve even greater success in their marketing.

Agenda:

• 11:30 – Doors open
• 12:00 – Þóra Hrund Guðbrandsdóttir, Managing Director of the Marketing Bureau of Hafnarfjörður and Chairperson
• 12:10 – Andri Már Kristinsson – Digital marketing and the impact of digitalisation
• 12:50 – Hjördís Elsa Ásgeirsdóttir – Be the flamingo in the pond
• 13:30 – Greta María Grétarsdóttir – A new force in the market
• 14:10 – Break with refreshments from Gulla Arnar
• 14:35 – Sigurður Már Sigurðsson – Artificial Intelligence in Marketing
• 15:20 – Gerður Arinbjarnardóttir – Does size really matter?
• 16:00 – 17:30 – Happy hour for guests to connect and share experiences.

Tickets are on sale www.tix.is