A boom in online news reading
An analysis has been carried out of traffic on hafnarfjordur.is for the first half of 2020. In short, traffic on the website has increased significantly, and there has been an explosion in news readership.
This has been an unusual year in many respects, and the impact of Covid-19 is evident online as elsewhere.
In short, web traffic has increased significantly, there has been an explosion in news readership, and naturally, demand for information about events has dropped off, as few events have been held this year. The analysis reveals that New feedback portal has been very well received and the number of general enquiries is increasing significantly. Interestingly, traffic from smart devices (phones and tablets) has now surpassed that from conventional computers. As ever, reading minutes remains the most sought-after content, followed by the Granni town map, where residents and others access drawings and other useful information about the town, planning, services and the environment.
Interesting facts on traffic from 1 January to 30 June 2020
- The website was visited over 245,000 times in the first half of the year, an increase of 19% year-on-year.
- The number of visitors in the youngest age group increased from 7% to 12% year-on-year, while the proportion of those aged 45 and over decreased.
- Visits from the web to the council's recruitment website have increased by 19%
- The news was viewed almost 61,000 times, an increase of 49% year-on-year!!
- The number of events inspected decreased by 35% year-on-year.
- The new feedback portal was warmly received by residents when it was first introduced at the end of March. In just over three months, 380 suggestions were received from residents.
- A new feedback portal did not reduce general enquiries; on the contrary, they increased by 36% to a total of 503 in the first half of the year.
- Traffic with smartphones was 48.71 TP3T during the period, rising to 571 TP3T in June.
It is clear from this list that the importance of online information and digital development has probably never been greater.
- Analysis of traffic on the Hafnarfjörður municipality website from 1 January to 30 June 2020
- Visitor traffic on the town's website (live data)
The analysis was carried out by Web analytics for the City of Hafnarfjörður.