Web traffic is now accessible to everyone.
Hafnarfjörður residents and other interested parties can now monitor traffic on the town's homepage, with data updated daily. Web analytics play a key role in web development. Decisions about the next steps and the development of websites are based on information about how visitors use the site.
As of today, information on traffic on the Hafnarfjörður municipality's website, hafnarfjordur.is, has been made available to everyone.
Web analytics play a key role in web development. Decisions about next steps and website development are based on usage information. As such, visits to the website are analysed, the number of visitors is examined, and information is gathered about where visitors come from, and about any feedback received, which content is most read and least viewed, and also what information visitors are most likely to search for using the search box. All this information is used to make the website more accessible and interesting, based on needs and usage. This is yet another innovation in the town's information services.
Open the Hafnarfjörður web dashboard
Web traffic is now visible to everyone.
These web metrics have formed the basis for the development of the City of Hafnarfjörður's website in recent years, but until now these measurements have not been made public. The data are continuously updated and are drawn from the Google Analytics web analytics tool.
- How did the news that went on air at
Last week, was it read at all? - Has anyone looked at the events in
day? - Is this just people from Hafnarfjörður browsing the web?
- What are users searching for and what words do they use?
Few examples of this are a local authority, an institution
or companies open their data in this way. The Stjórnarráðið website is one of the few
an example that has opened up its web analytics. The aim of the City of Hafnarfjörður in opening up this valuable data is to provide a degree of oversight of its own operations and to make residents and other stakeholders more aware of the importance of the web for the city's activities. The dashboards were designed by the company Web Analytics and developed in collaboration with staff from the Service and Development Department.
Some facts about the City of Hafnarfjörður's website
- From the New Year to
To date, the website has had 350,000 visits. - Visitors so far this year are just over 130,000
- Web traffic increased by 7% between 2018 and 2019.
- Almost two-thirds of visits come from outside Hafnarfjörður
- The largest age group is 25-34 years old.
- Women use the web more than men
- A third of visits come from search engines
- Most visited content in
in this series:- Minutes
- Drawings or the information trail
- Vacancies
- Staff
- Information about swimming pools
- The web is a great news resource, with over 71,500 news stories read this year, a 26% increase in news reading so far this year.
Residents and users are asked to take part in a digital journey with their local council by sharing their opinion on
the website with a feedback feature on sub-pages: Was the content helpful? or by coming
Please get in touch via the email address. hafnarfjordur@hafnarfjordur.is.
The aim is to create a user-friendly website that meets needs and communicates.
Content that people understand. Exciting projects in digital are ahead.
development. This data will be used in this development, and an active relationship will be established with users in the coming quarters.
Be sure to keep an eye on this development and get involved.