The Viking village attracts the most attention in Hafnarfjörður.
The Viking village, Sól restaurant and Krýsuvík are the places in Hafnarfjörður that people in the United States and the United Kingdom search for the most online. This was revealed at the 2026 Tourist Conference, held in Mosfellsbær yesterday.
The Viking village is the main attraction of Hafnarfjörður.
The Viking village, Sól restaurant and Krýsuvík are the places in Hafnarfjörður that people search for the most online. This was revealed in a presentation by Hjalti Már Einarsson, managing director of Datera, which was entitled Magnets of the Capital Region – a new summary 2026 at the 2026 Tourism Conference of the Capital Region, which was held at Hlégarður in Mosfellsbær yesterday.
The summary is based on search data from Iceland, the United States and the United Kingdom, and provides an indication of which tourist destinations are of most interest online. The ranking of the locations is based on searches from the United States and the United Kingdom.
Key findings for Hafnarfjörður
- The Viking village is the biggest draw in Hafnarfjörður and is ranked fourth in the entire capital region.
- Sól restaurant and Aurora Basecamp are new additions to the Hafnarfjörður list.
- Krysuvík and Kleifarvatn are of particular interest to people in Iceland.
- Foreign searches for the Viking village increased by 3% from 2023.
| Sweet | Tourist destination | The United States and Britain | Iceland | Total |
|---|---|---|---|---|
| 1 | The Viking village | 6.650 | 9.490 | 16.140 |
| 2 | Sun Restaurant | 700 | 5.400 | 6.100 |
| 3 | Krysuvík | 590 | 10.800 | 11.390 |
| 4 | Aurora Basecamp | 520 | 340 | 860 |
| 5 | Kleifarvatn | 370 | 4.400 | 4.770 |
The ranking is based on the number of searches from the United States and the United Kingdom.
According to the summary, the Viking village is Hafnarfjörður's biggest draw for foreign internet users. A total of 16,140 searches for the site were recorded, of which 6,650 were from the United States and the United Kingdom, and 9,490 were from Iceland. Foreign searches increased by 3% from 2023.
The Viking village also ranks fourth among tourist attractions in the entire capital region, an increase of three places from the previous ranking.
Sól restaurant is new to the list in 2nd place in Hafnarfjörður, Krýsuvík is in 3rd place and Aurora Basecamp is new in 4th place. Kleifarvatn is in fifth.
The main magnets of the capital region
Sky Lagoon in Kópavogur is at the top of the list of the capital region's attractions. It is followed by Hallgrímskirkja and Harpa in Reykjavík, and then the Viking Village in Hafnarfjörður.
| Sweet | Tourist destination | Municipality | The United States and Britain | Iceland | Total |
|---|---|---|---|---|---|
| 1 | Sky Lagoon | Kópavogur | 24.260 | 20.500 | 44.760 |
| 2 | Hallgrímskirkja | Reykjavik | 22.590 | 9.090 | 31.680 |
| 3 | Harpa | Reykjavik | 10.920 | 8.190 | 19.110 |
| 4 | The Viking village | Hafnarfjörður | 6.650 | 9.490 | 16.140 |
| 5 | The Icelandic Penis Museum | Reykjavik | 6.130 | 1.730 | 7.860 |
| 6 | Hvammsvík | Kjalarnes | 5.690 | 7.390 | 13.080 |
| 7 | The Pearl | Reykjavik | 5.580 | 6.740 | 12.320 |
| 8 | Lava Show | Reykjavik | 4.510 | 5.800 | 10.310 |
| 9 | FlyOver Iceland | Reykjavik | 4.190 | 9.000 | 13.190 |
| 10 | Grótta Lighthouse | Seltjarnarnes | 3.610 | 11.610 | 15.220 |
The ranking is based on the number of searches from the United States and the United Kingdom.
Among the points that stand out in the results is:
- The Viking village moves up three places and is now in fourth place.
- Hvammsvík rises by six places and the number of foreign searches for the location increases by 65%.
- Hallgrímskirkja moves up one place and the number of foreign searches increases by 12%.
- Lava Show rises by two places and foreign searches increase by 20%.
- Gróttuviti moves up the list and foreign searches increase by 30%.
The results show that the Viking Village holds a strong position among the capital region's main tourist attractions. The site is also the only one in Hafnarfjörður to make the list of the ten most searched-for places in the area.
We wish the Viking Village good luck. Yes, we are proud of it. Hafnarfjörður is the home of the Vikings.