Around 100 people attended a tourism conference in Hafnarfjörður at the weekend.
The common thread in the keynote speakers' presentations was twofold. On the one hand, that a municipality's brand or branding can never be based on anything other than the genuine experience of its visitors and residents. On the other hand, that tourism must grow and flourish within a framework that does not test the limits of either the local population or the natural environment.
Hafnarfjörður Municipality and the Marketing Office of Hafnarfjörður hosted a successful conference.
on the situation and opportunities in the tourism industry over the weekend. The conference took place in
The harbour town and the title was „The Strategy and Position of Hafnarfjörður in Tourism“.
Around one hundred people attended the conference, which was intended as a prelude to
future work where the emphasis will be on vision and strategic direction for
the town. Not only as a destination for foreign visitors but also for those
who live and run businesses there.
Professionals from both academia and the travel industry gave presentations and subsequently
There were interesting panel discussions. The focus was on branding strategies and
tourism policies, how they are developed, how they are implemented and action plans
which they must follow, and how they are worked with and implemented.
The common thread in the speeches of the keynote speakers was
Twofold. On the one hand, that a municipality's branding or branding can never
be based on anything other than the true experience of the visitors and residents of each municipality or
destination. However, that tourism must grow and flourish within a framework
which does not test the limits of either the inhabitants or nature. It was, in fact, a common theme.
those who gave presentations, whether they came from Reykjavík or Skaftárhrepp.
Helgi S. Gunnarsson, CEO of Regin, then presented the company's plans to build a hotel at
The Strand. Helgi presented drawings of a prospective building which is designed
as many smaller houses rather than one large one, to fit better into the street scene of Strandgatan.
According to Helgi, the company is still looking for a suitable party to run a hotel in
the building but said he felt a great interest in the project and that Regin
would be to prepare the project with full vigour.
The chairman was Thor Bæring Ólafsson, one of the owners of Gaman Ferða and
a board member of the Marketing Bureau of Hafnarfjörður. The conference was open to everyone both
attended by professionals and townspeople interested in the subject, and numbered around one hundred
guests.