Pink evening opening in the heart of Hafnarfjörður

Pink October begins with a pink evening opening in Hafnarfjörður.

The Cancer Society of Iceland's annual awareness and fundraising campaign, The Pink Ribbon, under the slogan „SHOW SOME COLOUR“, begins today. The Pink Ribbon is dedicated to the fight against cancers in women. On average, around 870 women are diagnosed with cancer each year. Cancer affects us all. Let's buy and wear the Pink Ribbon. Let's show our colour. Businesses in the heart of Hafnarfjörður are welcoming Pink October with a pink opening tonight until 9 p.m.

The pink bow is a brooch, but the Sparis bow is a necklace.

This year's tie was designed by Helga Friðriksdóttir and Orri Finnbogason of Orrifinn Jewellery. The ribbon is braided from threads, where each thread could represent each and every one of us and how we support the cause. We are strongest together. The ribbon is braided from bronze and decorated with a pink pearl. As a symbol, the braid is laden with meaning; it represents friendship and unity. The threads of the braid preserve memories of love and affection. The colour pink represents care. The pink ribbon costs 2,900 krónur and is sold, among other places, at The Pink Tail

Notice on the website Cancer Society

The Story of Ásdís

In this year's Pink Ribbon advert, we are told the story of Ásdís Ingólfsdóttir, a secondary school teacher and writer, who was diagnosed with breast cancer twice, five years apart. She described her experience in the poem „The Order of Events Will Be Drawn by Lot“, and lines from the poem form the thread of the advert. Ásdís's story is unique and shows us that life goes on, whatever happens. Ásdís says it is heartwarming to see people wearing the Pink Ribbon, as it shows they have supported the Cancer Society in the fight against cancer.

The Story of Ásdís

The matter is urgent and concerns us all

We want to achieve even better results in the fight against cancer. All of the Cancer Society's work is based on the support of the public and businesses in the country. The Cancer Society's goals are clear: to reduce the number of people who get cancer, to increase the number of people who survive, and to improve the quality of life for those diagnosed with cancer and their loved ones. These goals are pursued through the diverse work of the Society and its member organisations. By purchasing the Pink Ribbon and otherwise supporting the campaign, individuals and companies in the country enable the Cancer Society to provide people with cancer and their families with free counselling from psychologists, nurses and social workers, and to carry out cancer research and education and prevention work.

The Cancer Society uses the proceeds to achieve better results in the fight against cancer.

The Pink Ribbon – let's show our support!