90% increase in Guest Card sales

Capital Region Agency publishes Reykjavik Guest Card (Reykjavik City Card) but in the first six months
Year-on-year, sales on the cards were 90% higher compared to the same period last year.
That is a much greater increase in sales than in the flow of tourists to the country at a similar time.
time, but according to data from the Tourist Board, there was a 47% increase in departures from the country.
at Leif Erikson Airport for the first five months of the year, compared with the previous year
The card is sold in nearly 50 locations that cater to tourists.
in the capital region, but the Tourist Information Centre in the Town Hall is the largest
Point of sale for the card. 

Guest Card Holders
is granted access to twelve main museums in Reykjavík, the Zoo and
Viðey ferry. Cardholders also get unlimited access to the city's swimming pools and bus service.
The card also provides, among other things, a discount on the price of admission to restaurants, museums,
shops and swimming pools of other municipalities in the Capital Region. The visitor card
is available as 24, 48 and 72-hour cards.   

Áshildur Bragadóttir
Director of the Capital Region Agency:
,This is a fantastic achievement that should be celebrated.
Thank you to all our partners and resellers. It is clear that guests
The city's guests appreciate the Guest Card, as it is the key to its powerful
the cultural life the city has to offer and access to magnificent swimming pools
of the city. We hope to be able to electrify the card in the coming quarters as
will further boost its sales.“        

The guest card is valid at the following places:

• Bus in area 1
• All swimming pools in Reykjavík (7)
• National Museum of Iceland
• Museum of Reykjavík –
  Harbour Housei
• Museum of Reykjavík –
  Kjarvalsstaðir
• Museum of Reykjavík –
  Ásmundarsafn
• Art museum
  of Iceland
• Museum of City History of Reykjavík – Árbæjarsafn
• Museum of City History of Reykjavík
  – The Viking Ship Museum
• Reykjavík City History Museum – The Settlement Exhibition
• Museum of City History of Reykjavík –
  Reykjavík Photographic Archive
• Family-
  and the zoo
• The Museum House, 15 Hverfisgata, 101 Reykjavík 

The guest cards cost:

• 24-hour pass: 3,700 kr. – child rate: 1,500 kr.
• 48-hour pass: 4,900 kr. – child rate: 2,500 kr.
• 72-hour ticket: 5,900 kr. – child's fare: 3,300 kr. 

Further information
Berghildur Erla Bernharðsdóttir, Marketing Manager at Höfuðborgarstofa, on the phone.
694-5149.