GoRed in Hafnarfjörður
The GoRed campaign aims to educate women about the risk factors and symptoms of cardiovascular disease. Hafnarfjörður is actively participating in the campaign by raising awareness of the project and encouraging the town's more than 2,000 employees to wear red on Friday, 19 February.
Go Red The campaign aims to educate women about the risk factors and symptoms of cardiovascular disease. Hafnarfjörður is actively participating in the campaign by raising awareness of the project and encouraging the town's more than 2,000 employees to wear red on Friday, 19 February.
Cardiovascular disease is the leading cause of death for women in Iceland, as it is elsewhere in the world. The GoRed campaign aims to educate women about the risk factors and symptoms of cardiovascular disease, and how to reduce the likelihood of developing these illnesses. Hafnarfjörður is actively participating in the campaign by raising awareness of the project and encouraging the town's more than 2,000 employees to wear red on Friday, 19 February.
A global initiative by the World Heart Federation
The GoRed campaign is a global initiative by the World Heart Federation and was launched in Iceland in 2009. It is a collaborative project between Hjartavernd, Hjartaheill, Heilaheill and the professional association of cardiac nurses. The patron of the campaign in Iceland is Ingibjörg Pálmadóttir, former Minister of Health. The chairperson of the GoRed board is Þórdís Jóna Hrafnkelsdóttir, a specialist in cardiology.
Increased awareness and knowledge
Women are often unaware of their own risk and risk factors. According to research by Hjartavernd, the prevalence of risk factors increases in women after the age of 50, including high blood pressure, high cholesterol, diabetes and being overweight. Positively, smoking has decreased significantly in Iceland, but smoking is a very major risk factor for cardiovascular disease, particularly among women. A healthy diet and regular exercise can influence most risk factors for cardiovascular disease. It is only a few years since the emphasis began to be placed on communicating specific information to women and healthcare professionals about the high prevalence of cardiovascular disease among women. It is important to inform women about the first symptoms of cardiovascular diseases so they can respond quickly.
Here you can see The campaign's Facebook page and everyone is encouraged to send in a photo of themselves in red tomorrow, Friday 19th February, which is the official GoRed campaign day.